I Wonder Why That Didn’t Work?

In this interactive session, Dr. Terence (Terry) Flynn, APR, FCPRS, LM, one of Canada’s leading public relations/communications management scholars will share his insights on how communicators can utilize new behavioural science research to help shape and share their communications messages. Dr. Flynn’s insights will be of interest to those that are attempting to influence attitudes, opinions and behaviours and are facing resistance within your intended stakeholder groups.

Dr. Terence (Terry) Flynn, APR, FCPRS, LM

Associate Professor, Department of Communication Studies & Media Arts

Director, Master of Communications Management degree program

Faculty of Humanities

McMaster University

Dr. Terry Flynn is one of Canada’s leading public relations/communications management researchers. Following a 20-year professional communications consulting career, Terry joined the faculty of McMaster University after completing his Ph.D. studies at the S.I. Newhouse School of Public Communications at Syracuse University. During his consulting career, he built an international practice specializing in crisis and risk communications and public/community engagement working with such organizations as: the Town of Walkerton Ontario; the U.S. Navy Public Health Agency; NASA; the Vinyl Council of Canada and the Chemical Manufacturers’ Association. He is currently a member of a number of professional and academic organizations including: the Canadian Public Relations Society – and was its elected President in 2009-2010; the Institute for Public Relations (Board of Trustees); and the Arthur W. Page Society (Board of Trustees). In 2015, Dr. Flynn was given the prestigious Philip A. Novikoff Award by the CPRS, for superior contributions to the advancement of the profession in Canada and throughout the world. In 2018, Terry was named the CPRS Diamond Jubilee “Mentor of the Year” award and in 2021 he was awarded the Heather Pullen Memorial Award for Ethical Public Relations from the CPRS. An award-winning teacher, Terry’s presentations entertain and engage, and provide participants with meaningful insights and lessons from the frontlines. In July 2019 he was re-appointed as the Director of the McMaster-Syracuse University Master of Communications Management degree program, a position he first held from 2004-2011.