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Interested in increasing your profile and network with over 275 IABC Regina members and friends who are the best in Communications, PR, Marketing, Writing, Media Relations and Interactive?

Marketing Manager

Organization Name: SeedMaster Manufacturing
Position Title: Marketing Manager
Location: Emerald Park
Position Term: Full Time, Permanent
Closing Date: 02-Nov-2019

Description:

Established in 2002, SeedMaster helps farmers grow better crops, more profitably. Based in Emerald Park, SeedMaster builds the lowest-maintenance seeding systems on the market, with terrain-following openers that place seed and fertilizer with pinpoint accuracy. As a family business, and farmers themselves, SeedMaster understands the need to seed thousands of acres, year after year, with perfect product placement and no downtime.

With its mission to help customers grow their farms through innovative seeding solutions, SeedMaster’s vision is to lead the agriculture industry by producing innovative, reliable and precise seeding solutions that bolster farm success and sustainability. As a multi-award winner in farm technology and its application to precision agriculture, data and analytics, the SeedMaster brand is recognized as synonymous with agriculture innovation.


SeedMaster is currently seeking an innovative, forward-thinking and results-oriented individual to join our Marketing team as a Marketing Manager. You will be playing a key role in building the strategic marketing plan through the use of market analysis, historical internal marketing reports, and relevant ag marketing industry trends and tools.


Key accountabilities include:


• Develop digital, email and event-based marketing programs designed to attract new business, nurture existing and generate quality sales opportunities by working alongside our vendors to generate awareness within the marketplace

• Create design, layout, content and execution for email marketing and oversee the building of templates, forms and landing pages

• Work closely with sales teams to drive awareness and traffic to our site and digital media presence

• Monitor key performance metrics and make recommendations to drive conversions and enhance content

• Create high quality, compelling promotional material for print or digital media

• Coordinate and track articles and press releases- post and track activity by prospective and existing customers

• Develop relevant activities to increase revenue • Answer external inquiries from prospects, customers, vendors, publishers, and media

• Identify new media opportunities and apply for awards with notable and relevant industry organizations

• Ensure brand consistency leveraging direction from the company

• Secure new speaking opportunities

• Update web page and keep current

• Handle logistics for trade shows, speaking engagements, and events


Qualifications:


• A degree/diploma in Agriculture/Business/Event Coordination or a minimum of 3 years experience in a similar role

• Candidates with experience in the Ag sector will be given preference

• Experience with Adobe Creative cloud products (InDesign & Photoshop) is required

• Experience with Salesforce and Pardot considered an asset High degree of proficiency with MS Office suite of products

• An understanding of dealer channel relationships, cooperative advertising programs, and partner relationship management is considered an asset

• Ability to multi-task with a keen eye for detail

• Appreciation/enthusiasm for the ever-changing agriculture market

• Up to 25% domestic and international travel required

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