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Communications and Marketing Specialist

Organization Name: Tourism Saskatchewan
Position Title: Communications and Marketing Specialist
Location: Regina
Position Term: Full Time, Term
Closing Date: 24-Jun-2019


Tourism Saskatchewan is looking for a Communications and Marketing Specialist to work in our Regina office. This position is facilitates and supports all areas of communications within the organization and externally with government, industry and the general public. The position requires collaboration with all branches of Tourism Saskatchewan and is part of a team effort responsible for planning, developing, implementing and managing strategic communications, marketing, public and media relations programs, materials and related plans, ensuring effective communication that supports Tourism Saskatchewan’s brand pillars, content strategy, marketing strategy and overall corporate strategic direction. 

Reporting to the Manager of Communications and Visitor Services, the duties of this position include: 

Strategic Communications Planning 
  • Develop, implement and evaluate strategic communications and marketing plans to effectively deliver Tourism Saskatchewan’s message to consumers, industry, government, and other internal and external stakeholders, in alignment with the organization’s overall communications and marketing strategy. 
  • Develop, implement and evaluate an overall strategic communications plan for the organization, including defining audiences, identifying measurable goals and objectives and recommending tactics that support the goals of the strategic business plan. 
  • Provide effective communication to build and support the brand pillars and enhance the public image of Tourism Saskatchewan. Ensure consistent messaging, style, content and visual identity standards in communications materials across all departments. 

Project Management 
  • Provide leadership and project management for communications-related projects/initiatives, while ensuring objectives and timelines are met, along with adhering to corporate communication standards and accepted best practices in the field. 
  • Uphold a team approach as part of overall project management, delegating assignments/work to communications colleagues, staff in other departments, and external partners, including government stakeholders and the agency of record. 
  • Prioritize, lead and manage multiple projects simultaneously, including planned activities and ad-hoc requests. 
  • Collaborate with other departments, senior management and government officials on obtaining project approvals. 

Communications Product/Tactical Development 
  • Identify, research, write, edit, and/or coordinate the production of communications and marketing projects, both traditional and non-traditional, in print and electronic formats, including news releases, fact sheets, backgrounders, media kits, speeches, briefing notes, travel literature, content marketing pieces, newsletters and e-newsletters, direct email communication, web and social media content, corporate publications, such as annual reports and business plans, and other identified items and projects. 
  • Consult with internal and external partners, as well as follow tourism industry trends and news items to assist in the development of content plans and story ideas. 
  • Collaborate with Graphic Designer/visual editor to ensure consistency and high standards are maintained in the design and production of all communications and marketing projects. 
  • Support content marketing activities as required. 

Supporting Senior Management/Providing Strategic Advice 
  • Provide communications advice, support and materials, such as speeches, messages, research, correspondence, presentations and briefing notes for the CEO, Board of Directors, Minister and government officials and other senior management and staff, as requested. 
  • Manage high-pressure situations and work closely with senior level positions (CEO, Chair of Board of Directors, Minister’s Office), providing guidance and direction on strategic communication issues and challenging and confidential situations. 
  • Collaborate and provide advice-based consulting with a variety of internal clients in a positive, proactive manner to identify their needs, analyze their business challenges and recommend communications strategies and alternatives. 
  • Proactively identify strategic communications opportunities by providing advisory expertise, leadership and support and developing and maintaining effective working relationships with key internal and external contacts. 

Media Relations 
  • Responsible for media relations, including handling media inquiries, arranging interviews, issues management and providing strategic communications advice to the CEO and/or other spokespeople in an effective and timely manner, while ensuring proper follow-through is completed in accordance with corporate communications standards and accepted best practices in the field. 
  • Develop key messaging and background documents to assist the CEO and/or other spokespeople in preparation for media interviews and news conferences. 

Media Monitoring/Analysis 
  • Monitor and analyze media activities daily for coverage relating to the tourism industry, providing articles/reporting to relevant stakeholders, and determining and carrying through on any necessary responses and/or actions. 

Event Management 
  • Coordinate and plan media and public events, such as the HOST Saskatchewan Conference, Saskatchewan Tourism Week, Saskatchewan Tourism Awards of Excellence Gala and others, managing media relations, preparing speaking notes, agendas, programmes and communications and marketing materials, providing event/corporate photography services, as well as overseeing logistics. 

Other Duties 
  • Perform other work incidental to the work described herein. 

The required knowledge, skills, and abilities for this position are: 
  • Degree in Marketing, Communications, Public Relations, and/or Journalism, or a comparable combination of education and experience 
  • Minimum of three to five years of experience performing comparable work in a team environment 
  • Superior writing and researching skills, along with previous experience writing corporate materials, such as annual reports and strategic documents for the purpose of effective communication to stakeholders
  • Experience interviewing, requesting and compiling information from all types of stakeholders 
  • Excellent editing and proofreading capabilities with superior written and verbal communication skills and attention to detail 
  • Proficient in writing promotional copy and creating content that is both compelling and accurate and appeals to diverse audiences 
  • Knowledgeable of current best practices in the communications field to ensure adherence to industry standards 
  • In-depth knowledge of communications trends, along with research skills are necessary to independently develop, implement and evaluate strategic communications approaches and tactical plans 
  • Capable of dealing directly with internal (staff, managers, senior executives and Board of Directors) and external contacts of all types and at every level, such as front-line employees, managers, business owners, CEOs, board chairs of industry, government ministries and partner organizations 
  • Demonstrated ability to exercise judgement and discretion when dealing with confidential and sensitive information 
  • Ability to excel in high-pressure situations 
  • Possess strong public relations and interpersonal skills in order to develop and maintain positive work relationships with colleagues and other internal and external stakeholders 
  • Demonstrated ability to work in a collaborative team environment 
  • Strong organizational, planning and time management skills, along with the ability to manage and prioritize multiple projects with varying deadlines 
  • Capable of working independently and as part of multiple teams, and able to lead projects with limited supervision 
  • Customer-service focused and capable of applying creative approaches/solutions to challenges 
  • Demonstrated ability to coordinate media and public events, including preparation of communications materials 
  • Demonstrated ability to handle interaction with media representatives in an effective and professional manner 
  • Comfortable working on a PC and in Microsoft Office, utilizing word processing, spreadsheet and presentation software, along with some knowledge of production software 
  • Experience is required in the area of social networking, including the use of Facebook, Twitter and blogs 
  • Photography and photo editing skills 
  • Some knowledge of the Saskatchewan tourism industry is an asset 
  • Some travel with overnight stays will be required 
  • Valid driver’s licence is an asset 

This position is advertised internally and externally concurrently. Please submit your cover letter and resume by 5:00 p.m. Wednesday, June 19, 2019 to: Joan MacPhail Manager, Human Resources Tourism Saskatchewan 189 – 1621 Albert Street Regina, SK S4P 2S5

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