Spotlight on Saskatchewan: Congratulations to Claire Watson, Master Communicator!

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Spotlight on Saskatchewan: Congratulations to Claire Watson, Master Communicator!


On October 6 IABC Canada announced they were honouring three Canadian communicators with the status of Master Communicator, including IABC/Regina’s very own Claire Watson, ABC, MC, APR!

The IABC Canada Master Communicator Award is a lifetime achievement award and is the highest honor IABC Canada can bestow on an individual member. Since the program began 35 years ago, only 52 communicators have been chosen to receive the designation.

“Being named a Master Communicator is a validation of a body of work, both professionally and as a volunteer, that has been decades in the making. It is an honour to be considered among the top communication professionals in Canada by IABC, and I am humbled by the designation,” said Watson.

Watson has enjoyed a long and fruitful career in corporate communications throughout Canada, including more than two decades in senior leadership positions with government, private sector companies and associations such as Farm Credit Canada, Phoenix Group, the Saskatchewan Wheat Pool and many more. She is currently the Global Vice-President of Strategic Communication Management with Melbourne, Australia-based Cropley Communication, as well as President of Words with Wings, her own Regina-based strategic communication management company.

Aside from her professional accomplishments Watson has dedicated countless volunteer hours to the advancement of the communication profession, serving in leadership roles at the chapter, regional and international level of IABC for 23 years. Among the major initiatives she has been a part of were developing an international Gold Quill Evaluator Training Program to teach award evaluators how to consistently apply standards, serving on the Career Road Map Committee to help define a global standard for excellence in communication, and revamping the Gold Quill Awards, reversing a decadeā€long downward trend in entries and revenues. For this latter work she was awarded the global Chairman’s Award for leadership and service to the communication profession.

Over the course of her career as a professional communicator and advocate for the profession, Watson has been honoured with 29 international and over 150 national and provincial awards.

“I'm proud of that accomplishment because it shows consistency and contributes to the value of the profession as a business driver and has helped organizations meet their business goals,” she said. “And I'm particularly proud of my work to re-engineer the Gold Quill program and build an international team of qualified evaluators. That's a legacy that IABC will have for a long time to come.”

When asked why she has dedicated so much of her time to the advancement of the profession, Watson said her motivation is rooted in the value strategic communication itself.

“Communication has a halo effect on all business operations across a wide scope of business activities. Beyond any doubt, strategic communication, when done right, is a key business driver,” Watson said. “Simply put, I believe that great communication can change the world and so I work very hard to do my part to make it happen.”

On behalf of all your IABC colleagues, both here in Regina and worldwide, thank you Claire for you contributions to our profession, and congratulations on this well-earned recognition!

Did you know…

…that Regina is now the current or former home of an impressive six Master Communicators?

  • Kellie Garett, ABC, MC
  • Moses Kanhai, ABC, MC
  • Irene Rau, ABC, MC
  • Elise Stoesser-Roaf, ABC, MC
  • Claire Watson, ABC, MC
  • Anna Willie, ABC, MC